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Bookings & Partnership Strategy

Ho Dynasties x TGE Collaboration
A strategic blueprint for a premier concert tour partnership.

Strategic Purpose

To launch a high-profile concert mini-tour across select U.S. and Asian cities, leveraging the cultural and financial legacy of the Ho Dynasties (Grand Lisboa, Melco Resorts) and operationalized by The Generation Essentials Group (TGE) as the primary execution and cultural branding partner.

Core Entities & Roles

  • Grand Lisboa Macau / Ho Family: Legacy Brand, Financial Authority.
  • Lawrence Ho / Melco Resorts: International Extension, Entertainment Tech.
  • TGE (The Generation Essentials Group): U.S. Operational Partner, Cultural Connector.
  • AMTD IDEA Group / AMTD iclub: Strategic Finance & Capital Advisory.
  • VBZ Entertainment: Digital Media & Global Distribution.
  • Ninjas in Pyjamas (NIP): Youth Brand Extension, Gaming/Music Bridge.

Target Venues in China

Leveraging TGE's network and partners:

  • Shanghai: Mercedes-Benz Arena (AEG partnership, frequent host of major international acts).
  • Hangzhou: Yellow Dragon Gymnasium or Hangzhou Olympic Sports Center (strong local government support for cultural events).
  • Macau: MGM Cotai Theatre or Venetian Cotai Arena (Direct alignment with casino and resort-based entertainment model).

TheFCAgency's Service Offerings

  • Full-Service Show Booking: End-to-end artist negotiation, from initial outreach to contract finalization.
  • Tour Arrangements & Logistics: International travel, freight, accommodation, and ground transport coordination.
  • Rider & Hospitality Management: Meticulous fulfillment of all technical and hospitality rider requirements.
  • Local Promoter & Vendor Liaison: Managing relationships with Chinese partners like Live Nation China.
  • Permitting & Compliance: Navigating all government and visa requirements for foreign artists.
  • VIP & Fan Experience Curation: Designing and managing meet-and-greets, after-parties, and premium packages.
  • Sponsorship Integration: Working with brands to seamlessly integrate them into the tour experience.